EXMARK PRIDE
The letter X. It’s not just the toughest letter in the lineup, but the only one that means something. It’s the mark of the unknown factor. The spot of the buried treasure. It’ll tell you where you are and where you need to go. But the one thing about X that sets it apart is its power to multiply. We’re all about multiplying. Everything.
X is the symbol of Exmark. It's on the back of their mowers, embossed on the mower seats and spread everywhere by landscape professionals all over the country. We developed a campaign to highlight the immense pride they feel about this brand. Way more than a campaign, Exmark Pride became a rally cry for the leader in landscaping equipment.
Print Campaign
Ad series for Exmark, highlighting the feelings landscape pros and affluent home owners have toward Exmark. The lines reflect the X icon as a symbol that multiplies pride, desire, potential and envy.
Print Ad - Pride, multiplied.
Print Ad - Potential, multiplied.
Print Ad - Envy, multiplied.
Print Ad - Desire, multiplied.
A few months later we would cap the campaign with this animated TV spot that personified the landscape and crowned Exmark as the king of mowers and landscaping equipment.
Duties: Concept, Art Direction, Design
Credits:
Marcelo Plioplis, Art Director
John Hayden - Art Director
John Vogel, Copywriter
Neveen Hegab, Copywriter
Carter Weitz - Creative Director
Lynden Wade - Photography
Kyle Stebbins - Quest Product Video Director/Editor
Nino Kapetanovic, Animation
Credits:
Marcelo Plioplis, Art Director
John Hayden - Art Director
John Vogel, Copywriter
Neveen Hegab, Copywriter
Carter Weitz - Creative Director
Lynden Wade - Photography
Kyle Stebbins - Quest Product Video Director/Editor
Nino Kapetanovic, Animation