The University of Nebraska–Lincoln “In Our Grit, Our Glory” brand message was created through an inclusive, 16 month process and shaped by thousands of testing surveys, interactions with hundreds of faculty and staff, student focus groups and surveys of university stakeholders.
The brand launch was teased to the campus community with sculptures and sidewalk clings of the words “Grit” and “Glory” placed all over campus for a week, as well as posters and digital signage inviting people to the event.
Teaser floor clings placed around campus.
Metal scultures of words Grit and Glory were placed at our Union plaza to draw attention to the unveiling of the new brand message.
The new brand message was introduced by our chancellor to faculty and staff and through rallies for the entire campus community that included a DJ, “In Our Grit, Our Glory” giveaways, free food and video screens showcasing the institutional PSA TV spot that aired during all of the televised Husker football games as well as inside Memorial Stadium.
More than 800 faculty and staff packed City and East Union rooms as Chancellor Ronnie Green introduced the “In Our Grit, Our Glory” brand
D-Wayne, Broadcasting major was the MC for the event at the City Campus Union plaza.
The campaign also includes a landing page and social engagement that have begun to push the message of “grit” and “glory” to our external audiences too.
Visit our In Our Grit, Our Glory page here.
Our brand guide and visual language document were updated to help share our brand message to internal and external audiences more extensively.
Visit our brand guide here.
CREDITS:
Creative Director, Brand Management: Marcelo Plioplis
Marketing Strategy: Barkley, Deb Fiddelke, Andy Schadwinkel, Tyler Thomas, Andrew Swenson
Copywriting: Andy Schadwinkel
Social Media: Katie Black, Taylor DeMaro
Photography: Craig Chandler
PSA Director: Mandy Christi
PSA DP: Craig Ladwig
PSA Producer: Andrew Swenson
PSA Production Assistance: Johnny Carson School of Theater and Film and Lights On Nebraska
Web Design and Development: Aaron Coleman, Clay Lewis, Ryan Dee
Marketing Strategy: Barkley, Deb Fiddelke, Andy Schadwinkel, Tyler Thomas, Andrew Swenson
Copywriting: Andy Schadwinkel
Social Media: Katie Black, Taylor DeMaro
Photography: Craig Chandler
PSA Director: Mandy Christi
PSA DP: Craig Ladwig
PSA Producer: Andrew Swenson
PSA Production Assistance: Johnny Carson School of Theater and Film and Lights On Nebraska
Web Design and Development: Aaron Coleman, Clay Lewis, Ryan Dee
DUTIES:
Creative Direction, Art Direction, Design
Creative Direction, Art Direction, Design