THE NEBRASKA N

A new unified identity for the University of Nebraska. The Nebraska N draws on the equity of the slab serif N used by NEBRASKA for generations and is an appropriate mark for the digital world of the 21st century.

University of Nebraska athletics and its tradition of honoring athletes with varsity letters goes back as long as we can remember. Although the traditional style of the letter N varied, the standard characteristic of our varsity letter that has stood the test of time is the slab serif in all four corners of the N.

Overtime, as uniforms, branding and marketing for professional and collegiate teams and its universities became more common place, the colloquial "block N" became the official logo of Nebraska athletics.
The one common thread over the years was that there were no standards applied on how to draw the athletic N and many variations were used by the university.
The university also decided to develop an academic N which would have a similar feel to athletics, but it would be distinctively academic. The thought probably was that despite having an N, it was better to distance the academic brand from athletics.
Alumni also had its own unique version.
It made sense for the university to align themselves with other universities that unified their marks, and brands around the world that understand the value of a single mark and a decision was finally made to develop a unified mark.
Big Ten universities comparison.
University-wide lockups. Every college, department, sports team, organization now utilizes the official lockups There are thousands of unique lockups and those have eliminated much of the requests for secondary logos throughout the university.
Visit unl.edu
CREDITS:
Meg Lauerman, University Communications Director
Marcelo Plioplis, Creative Director/Designer 
Andy Schadwinkel, Marketing Director 
Bob Crisler, Director, Internet & Interactive Media
Ryan Dee, Senior Web Designer/Developer
Tyler Lemburg, Web Applications Developer
Craig Chandler, Photography
Tyler Thomas, Social Media Manager
MacKenzie Jobes, Project Manager

DUTIES:
Creative Direction, Art Direction, Design


Thank you to the many, many other people who have touched this project and helped come to fruition, including our vendors.
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