The Partnership for a Drug-free America has done many memorable ads over the years like this one. They came to Bailey Lauerman to solidify that status in the print environment. I worked on two concepts, and we also created a TV spot for them.
Sports Illustrated Swimsuit Edition is considered the Superbowl of print. We were glad the ad was so well received by the magazines that it ran in many places, like this one, for free.
"Eyes" was one of two other concepts that the PDFA ran alongside "Smoking Phone".
CREDITS:
Marcelo Plioplis - Art Director
Brandon Oltman - Designer
Neveen Hegab - Copywriter
Carter Weitz - Creative Director
Nino Kapetanovic - 3D Animation / Render
Marcelo Plioplis - Art Director
Brandon Oltman - Designer
Neveen Hegab - Copywriter
Carter Weitz - Creative Director
Nino Kapetanovic - 3D Animation / Render
Brian Robinson - Photography
Joe McDermott - Retouch
Joe McDermott - Retouch
Awards:
Graphis Advertising Annual
Print Regional Design Annual
How International Business Design Annual
Graphis Advertising Annual
Print Regional Design Annual
How International Business Design Annual
DUTIES:
Concept, Art Direction, Design
Concept, Art Direction, Design